Watch out for
watch fobs
Fabulous fobs from Deere’s past
What time is it? Time to talk about watch fobs!
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This pair of brass fobs may look
unfamiliar to many collectors. Although somewhat similar in design and detail to the
famous Mother of Pearl fobs, these two are not officially authenticated. Some suspect
these may be reproduced; others believe they were issued by a specific branch office. Photo ©Ý1999 Nick Cedar
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Today, when someone asks you for the time,
you probably look at your wrist for your favorite Timex, Rolex or super-accurate Swiss
timepiece. But that’s not where we used to look for a watch.
In the early 1900s, watches were kept in pockets, usually attached to a
leather strap with an ornate medallion known as a fob. Now John Deere fans are scouting
eBay auctions in hopes of adding one of these early watch fobs to their collections.
Color crazy
One very valuable series of fobs is the colored enamel set. Collectors
crave this series because of the challenge of finding all four in good condition. The
colored enamel background comes in black, royal blue, powder blue, and a unique
red-white-and-blue striped version.
Made between 1910 and 1940, these colored fobs might have represented
the various factories of Deere & Company at the time.
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Made between 1910 and 1940, this
colorful series of watch fobs comes in black, royal blue, powder blue, and a unique
red-white-and-blue striped version. A second variation of this flag-like fob also exists
with differences in the deer. Photo
©Ý1999 Nick Cedar
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Others suspect the different colors
referred to the years of release or the branch that gave them away.
While it seems odd that green is not one of the available colors, no
one seems to know the reason for this colored series.
According to seasoned collectors, each of these fobs is reasonably
rare, but the black one is the hardest to find. Yet this one is heavily advertised as a
"good-will gift" in catalogs dating 1916, 1930, 1935, and 1940. These listings
make no mention of other colored versions.
In a 1930 dealer ad specialties catalog, a caption reads, "The
silver nickel-plated figure on this fob contrasts attractively with onyx-enamel
background." It was even called "indestructible" in a 1916 souvenir flier.
Judging by their existence yet today, this claim can certainly be upheld.
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This early ad offers the
"Genuine Mississippi River Baroque Pearl" watch fob for just 20 cents. Note how
the fob in the ad matches the one on the right where the rack points to the rear. The
forward-facing rack of the fob on the left makes it an interesting find. Another variation
is that some have an open space between the deer belly and plow (left); others have that
area filled in (right). No one knows why the different versions were made. Photo © 2000 Michelle Schueder
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Prized pearl pieces
John Deere also offered a fine series of "Genuine Mississippi
River Baroque Pearl" fobs from around 1915 to 1940.
Believe it or not, these famous fobs now selling for up to $500 in mint
condition were actually advertised for just 20 cents around 1916. By 1940, the cost to the
John Deere dealer in a promotional catalog was up to 35 cents each.
On "Mother of Pearl" fobs, both the badge and the buckle are
made of a delicate pearl material, which explains why many fobs found today are chipped on
the edges or missing the buckle entirely.
Another common problem with watch fobs is that the leather strap has
been creased and folded enough to tear off. Replacing a strap is a simple repair, so
realize that some straps will look much newer as a result.
Given the values placed on these early fobs, many reproductions flood
the market. Beware of pieces that do not show consistent wear patterns according to their
age. Also look for signs of poor craftsmanship —Ýa good indicator that the item
was not an official Deere promotional piece.
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The three fobs along the bottom
depict a two-part series released for the centennial celebration in 1937. Both versions
feature a bust of John Deere himself with the phrase "He gave the world the steel
plow" on one side (far right). On the reverse is the centennial design (center) or
the prairie schooner scene (far left) with "Quality Farm Equipment Since 1837"
wording. Photo ©Ý1999 Nick Cedar
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Another example of Deere’s promotional prowess is the fob
featuring the 1936 trademark with its special shield shape and black grooved background.
This relatively rare fob is advertised in dealer specialty catalogs
from 1930 to 1940. The caption in a 1930 flier reads: "The fob illustrated above is
of dull black jet finish, with the John Deere trade-mark faced off bright — something
new in watch fob finishes. Price, 10 cents each, plus postage."
Other popular watch fobs include the dual-faced centennial set from
1937, as well as ones made by Deere’s related companies, such as Moline Wagon, Velie
Vehicles, and Deere & Mansur.
For additional details on watch fobs in general, consult The Watch Fob
Guide Book by Allan Hoover.
Next week, we’ll give our moms a hand for Mother’s Day! Stay
tuned for the story of the cast-iron hand made by John Deere…
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Fobs, fobs, and more fobs
These fobs
show an assortment of designs over the years.
The far left fob
represents the 1936 trademark with its special shield shape and black grooved background.
The middle fob is an early pewter design with the hat-wearing Waterloo Boy and tractor.
The far right fob is an ornate gold-plated design with colorful Model D on a celluloid
background. Collectors presume these last two designs dated between 1915 and 1925 to be
quite rare and valuable. Photo ©Ý1999
Nick Cedar
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These fobs promote the Moline
Wagon Company, which became part of Deere & Company in 1910. 
The wagon wheel and
greyhound were the trademark symbols of this "light running and durable"
equipment. Photo ©Ý1999 Nick Cedar
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This fob has a unique type of
strap and leatherwork. Actually a recently issued reproduction of the 1880 trademark, this
medallion is the giant letter "D" with the deer poking its head through it. Photo ©Ý1999 Nick Cedar |
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Many people do not yet associate
the name Velie with John Deere. 
Yet the Velie family was
very involved in the Deere business and also manufactured a variety of vehicles on its
own. The Velie name was associated with carriages by 1902, motor trucks starting in 1911,
automobiles from 1908 to 1928, tractors between 1916 and 1920, and even airplanes in 1928.
These four fobs show the two major versions of Velie fob designs. The round
"wheel-type" with "The Name Insures Quality" slogan and the large
"letter V" version can be dated prior to 1928. Photo ©Ý1999 Nick Cedar
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of fobs displays variety in age and design. The first one on the left resembles the 1956
logo, yet this is actually a more-recent design produced by Deere in the 1980s. A
variation with a flat deer also exists.
The middle one
is a round pendant with the deer leaping over the plow. Notice how its front leg is bent
up and the rack points backwards. The wording at the bottom simply says "Moline,
Ill." On the reverse is the bust of Deere with the words, "He gave the world the
steel plow." Note its coin-like edges and older-style strap linkage. Collectors
presume this fob to be an early one and quite rare as a result.
The far right fob is shown with the back side of the badge, which
states "First Class Goods. John Deere Plows, Cultivators. Velie Buggies Etc."
The front is less identifiable as John Deere — it features the Butts Building, an
early branch office in Wichita, Kansas. Photo
©Ý1999 Nick Cedar
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These four fobs represent the
popular "Mississippi Mother of Pearl" designs. Looking carefully, it’s easy
to see the slight differences in the leaping deer logo. 
Subtleties such as the
antlers facing forward or backward, a bent front leg, kicked up rear legs, and other such
details help a trained collector’s eye to quickly spot variations in designs. For
example, the one attached to its card has the antlers pointed forward, while the two on
the right show the rack to the rear. The two fobs on the right may appear identical in
deer design, yet they vary in material — one is brass and one is silver.
The far left fob uses a larger
shield shape with the famed plow emblem, which is inscribed with the words "John
Deere." Some collectors have heard that these special fobs were worn by "Block
Men," which are yesterday’s version of Territory Managers. Photo ©Ý1999 Nick Cedar
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Father time tells watch
history
We’ve come a long way
since sundials!
Abraham Louis Breguet (1747--1823), often acknowledged as the father of
the watch, made some of the first timepieces for Napoleon’s military men.
One common story about the invention of the wristwatch came about
because Louis Cartier’s aviator pal needed something better than a pocket watch to
time his flights.
Cartier befriended famous aviation pioneer Alberto Santos-Dumont in
1900 and a year later, Santos-Dumont won the Deutsch de la Meurthe prize of 100,000 francs
for flying his dirigible #6 from the Park Saint Cloud to the Eiffel Tower and back under
30 minutes.
At his victory celebration that evening, Santos-Dumont complained to
Cartier about the difficulty of checking his pocket watch to time his performance. He
wanted his friend to come up with an alternative that would permit him to keep both hands
on the controls.
Louis Cartier went to work on the idea and the result was a watch with
a leather band and a small buckle, to be worn on the wrist. Starting in March of 1904, Santos-Dumont always wore his personal Cartier
wristwatch for all future flights. In fact, he used it to check his world record for a
220-meter flight, achieved in just twenty-one seconds, on November 12, 1907. (See link here.)
Japan’s Seiko had been
a maker of mechanical watches since the end of the 19th century, introducing its first
pocket watch in 1895 and its first wristwatch in 1913. (see link here.)
In the United States, the
end of World War I corresponds to the introduction of the wristwatch, which soon became
very popular. Its traditional round shape was generally adopted in 1960. In 1926, the
first self-winding wristwatch was produced with the first electrical watches being
introduced later in 1952. (See link here.)
In fact, the quartz
wristwatch we know so well today was not even invented until almost 1970. By 1972, the
world's first electronic digital watch (the Pulsar) was introduced to the public. (See
link here.)
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© 2001 Brenda Kruse. Photos by Brenda Kruse unless otherwise noted. |